Frequently Asked Questions

We run the full client acquisition pipeline for law firms: paid advertising (PPC), Search Engine Optimization (SEO), Generative Engine Optimization (GEO), law firm automations, and landing pages that generate leads — intake automation that turns those leads into booked consultations — and billing automation that turns signed clients into collected revenue. Firms can engage us for the full pipeline or start with the piece that's leaking the most.

Law firms with one to ten attorneys are our sweet spot — practices where the owner or managing partner makes the decisions. That's deliberate: small firms can't afford to burn six months finding out an agency doesn't understand their practice.

No. We work with one firm per practice area per market. It would be impossible to run competing bids for two family law firms in the same city and serve both honestly, so we don't. Your market is yours while you're a client.

We're based in Canada and work with firms across Canada and the United States. Everything we do — campaigns, intake systems, reporting calls — is delivered remotely, just as we'd deliver it across town. What matters isn't our geography; it's that we know your local market's search behavior and competition before we spend your first dollar.

Three things. First, we only do legal, so you're not funding our education on your budget. Second, we manage the whole pipeline — most agencies hand you leads and disappear, while we stay accountable for whether those leads become consultations and paid invoices. Third, we only work with one firm per market, so our interests and yours are aligned.

Most small firms see meaningful results with $2,000/month in ad spend, plus management. Legal keywords are among the most expensive in advertising — which is exactly why disciplined campaign structure matters more here than in any other industry. On your pipeline review, we'll give you a realistic number for your specific market, including whether your budget is enough to compete at all. If it isn't, we'll tell you before you spend it.

Leads typically start arriving within the first 2 weeks of launch. Meaningful optimization — where cost-per-lead trends steadily down — takes up to 3 months of data. Anyone promising a flood of cases in week one is telling you what you want to hear. What we commit to: transparent numbers from day one, so you always know exactly what's working and what we're fixing.

We don't guarantee a specific number of cases — no honest agency can, because we don't control your market, your pricing, or your close rate. What we can point to: a track record of cost-per-lead figures consistently below legal industry averages, and client relationships that have lasted 8+ years. Agencies that guarantee outcomes are usually guaranteeing leads of a quality you wouldn't want.

This is the most common story we hear, and there's almost always the same diagnosis: campaigns built on broad keywords, sent to a generic homepage, with no tracking connecting spend to signed clients. Legal PPC fails on structure, not on the channel. On your pipeline review, we can audit the old account and show you specifically where the budget went — most firms find that conversation clarifying, whatever they decide to do next.

Yes. With over a decade in SEO, landing pages, and web development, we build sites and pages designed to convert legal clients. For most small firms, PPC delivers results in weeks while SEO compounds over months — so we typically start with paid and build organic in parallel, sequencing around your budget and your timeline.

It's everything that happens between "a potential client tries to contact you" and "they're booked on your calendar" — automated. Missed a call? They instantly get a text so the conversation continues instead of dying. Message you at 10 PM on your website, WhatsApp, or Instagram? An AI assistant answers immediately, handles their questions, and books the consultation. Your calendar fills while your office is closed.

Because leads aren't revenue — consultations are. Most firms lose a significant share of their inquiries to slow response: unanswered calls, forms that wait days for replies, after-hours messages nobody sees until morning. If you're paying for advertising and losing leads at intake, you're paying to generate clients for faster competitors. Fixing intake is usually the cheapest revenue increase available to a small firm.

No, by design. The assistant answers questions about your firm, your process, and your services, and books consultations. Anything approaching legal advice triggers a handoff to your team or a "that's a question for the lawyer — let's get you booked in." You review and approve exactly what it can and cannot discuss before it goes live.

In practice, no — and the data backs it up. The conversations are natural and human-paced, and on channels like WhatsApp and SMS people simply experience a fast, helpful reply. What genuinely puts prospects off is silence: the firm that responds in seconds beats the firm that responds tomorrow, every time. Your staff can step into any conversation at any moment.

The system recognizes when a conversation needs a human — existing cases, complex situations, anything sensitive — and routes it to your team immediately with the full conversation history attached. Intake automation handles new inquiries; it never replaces attorney-client communication.

The system sends polite, professionally-worded payment reminders on a consistent schedule — the follow-up your staff means to do but rarely has time for. Reminders go out at the right intervals, with easy payment links, turning collections from an awkward manual task into a process that runs itself.

Often, yes. Aged receivables respond to systematic follow-up far better than most firms expect — a structured sequence of reminders with easy payment links recovers a meaningful percentage of balances that were assumed lost. If you have outstanding invoices, that's one of the first things we'd look at on your pipeline review.

Initial engagements are month-to-month after a 90-day minimum, which is the shortest window in which advertising results can be honestly evaluated. What we don't do: lock firms into year-long contracts to protect ourselves from our own performance.

Expect roughly an hour or two of your time to get started: a kickoff call, access to your accounts, and a review of the messaging and guardrails. After that, our standing rhythm is a reporting call plus a report that leads with the numbers you care about — cost per lead, cost per consultation, and revenue recovered. We handle everything else.

Then you'll know quickly and precisely why, because every dollar is tracked from click to consultation. Sometimes the honest answer after 90 days is "your market is too expensive at this budget" or "the leak is your close rate, not your leads." We'd rather tell you that and lose the retainer than keep billing for something that isn't working. It's how our longest client relationship reached 8 years.